The second involves our ever-expanding portfolio of financial products. Our fresher, more forward-leaning brand image reflects the diverse range of products and services essential in today’s fast-paced economy, including Internet banking, online bill pay, a mobile banking application, commercial real estate lending and business banking remote deposit.
Borrowed from the word “ascent,” the name Ascendia evokes our ongoing commitment to going above and beyond to ensure our customers’ financial security and overall satisfaction. Our new motto, “Reaching new heights together,” reinforces this mission.
As we move onward and upward, we take pride in our continuity. In 2022, we celebrate our 100th anniversary! Originally called The Building and Loan Association of Ridgewood, the Bank was established in 1922 to provide area residents with fair returns on savings and secure residential home mortgages. Over the years, the institution became so associated with its location – in a glen across the street from an iconic rock – that changing the name to what would become Glen Rock Savings Bank in 1937, was organic.
We’d like to think this latest corporate identity is just as organic – a natural evolution as we embrace the future. So again, welcome to Ascendia Bank. The coming months will bring new services and new tools… but the same reliable community-centric stewardship, service, and smiles.
Ferdinand (Fred) R. Viaud
Ascendia Bank, President/CEO